โโโโโโโNo Halloween this year...
Disclaimer: Strictly Non-Political. Focus on Humanitarianism.
Context: Because we believe it is essential to direct our energy and resources towards a more meaningful cause. Instead of celebrating the spooky season, we wanted to shed light on a very real horror, the one happening in Palestine.
Execution: We had a powerful message to share, and we did so impactfully through billboards to raise awareness, sensibilise and reach wider audience.
The campaign, initially launched on billboards, quickly gained momentum on social media platforms and went viral worldwide.
The campaign, initially launched on billboards, quickly gained momentum on social media platforms and went viral worldwide.
